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Crucial SEO Terms you need to know

SEO or a search engine optimization has been around for some time now, and believe it, or not a lot of companies are using their services, especially if they’re focused towards online business such as e-commerce or e-business. Perhaps you’re thinking of using an SEO service, or maybe you’re a writer wanting to know more about SEO. Well worry no further, here we have listed several beginner SEO terms you need to know. Although simple, people often overlook this names so, make sure that you read this article to find out more.

Anchor text

Usually, on a website, there are some words or texts that you can click, generally highlighted in blue or purple color (depending on the site.) Anchor texts are used to lead people from a website to another website. Usually, they are advertisements or links regarding about in-depth knowledge on the information being discussed. If you’re writing for a site and is confused about how to write an anchor text, check this out as they talk about how to choose the best anchor text.

Blog

You all know about it, blogs are usually a website where they post contents regarding the niche that they chose. For example, a blog about traveling might post regularly about traveling to a specific country, or perhaps travel tips that backpackers need. Every post on a blog means there’s a new page, which increases the chances of a search engine to land on your page from a search result.

HTML HTML

HTML is a part of the code where a search engine reads during search results. To land more audience on your page, make sure that your HTML is filled with layout-related code with your page, and make sure that you keep it simple and to the point. If you have no clue about how HTML works make sure that you ask an SEO service or to look more on the internet.

Keywords

focus
Keywords are the focus of a website. Usually, this is used to draw someone’s attention to a certain niche in search results. Make sure that you use the right keywords to attract visitors who will type the specific keywords on the search engine.

Tip: do not worry too much and use complicated keywords, think like a visitor instead. For example, if you’re looking a guide for cleaning on the internet, you’re most likely to type ‘How to clean your house,’ doing this will make your page more likely to appear on a search result.…

search engine optimization

How to choose an SEO expert

Optimizing your company’s website for search engines comes with a wide variety of benefits. It will attract more traffic which will result in higher revenues for the company. To get the most out of it, you should consider hiring an SEO expert to take care of the optimization process. This is because SEO requires a lot for it to be effective, most of which you may not know if you are not an expert. It is important that you choose an expert who will deliver great results. Some of the things to look for in the expert are highlighted below.

What to look for in an SEO expert

Experience

You should hire an expert who has done search engine optimization for many years. Having a lot of experience puts the expert in a better position to handle any challenge that he may experience during the process. This is because he will have handled many similar situations before and figured a way around it. He will also know which strategies will work and which ones will not work for your website, as opposed to the trial and error method used by most newbies.

Understanding of the three levels of SEO

There are three levels of search engine optimization. The first one is the technical level, which includes the website design. It determines how difficult or easy it will be for the search engines to crawl your content and index it. The second level is the on-page optimization, like the use of keywords and tags in such a way that the traffic to your site increases. The last level is the off-page optimization such as link building. The expert that you hire should have a good understanding of all the levels and be able to deliver great results for each.

Proven track record

website performance chartThere are many SEO experts who advertise themselves as the best but have nothing to show for it. You should choose an expert who has worked on many sites and delivered great results. You can judge how good an expert is by checking the satisfaction levels of his clients. Check genuine reviews from independent sources to judge the client satisfaction. You should also check a few current references and find out how the SEO expert helped them to succeed.

Marketing savvy

Apart from the technical issues, search engine optimization is a lot like the traditional marketing. The content, for example, should be written in such a way that most users would be attracted to it. An expert who has practical knowledge and understanding of marketing will thus be a great choice.

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